Challenge 4 focuses on expanding the work already underway to deal with the city’s transport and environmental challenges, and asks us to think of new and innovative ways to use footfall and / or transport to help generate income and improve the environmental sustainability of the city.

Think about what makes York special - its historic core and footstreets, our various tourist attractions, our great shops and cultural offer, the City Walls, river walks, 7 million tourists, our parks and strays; then also think about our recent innovations that also make York special - our ever expanding park and ride schemes, our extensive cycling network, attractive package of festivals throughout the year, our ever increasing portion of renewable energy generation and are ambitious tree planting programme – Treemendous. These are just some of the city’s assets that help make York Special, but can we use any of these (or all of these) to bring transport, income generation and environmental improvement altogether into one project to solve challenge 4? That’s the challenge and we think we can do this but we want to hear from you on how you think we can achieve this? Think innovation and think never tried before in this city.